There's less than a week to finish off what is promising to be a go-to designer destination in Melbourne - just another one, mind - the new West Elm store, which will open in Chapel Street at 8am on September 19. West Elm is a member of the Williams-Sonoma Inc portfolio of brands (Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm) and a very welcome addition to the Australian furniture and homewares market, I think you'll agree.
The store, which is located at 464 Chapel Street, South Yarra, is the first company-owned stand-alone West Elm store to open outside North America. Housed within a refurbished two-storey heritage building, the store will have 744 square metres of retail space, including a West Elm Market coffee shop on the ground floor.
This new store follows recent openings of four Williams-Sonoma Inc stores – West Elm, Williams-Sonoma, Pottery Barn and Pottery Barn Kids - in Sydney's Bondi Junction in May, and precedes the opening of the first West Elm European store scheduled to open in London in fall 2013. Aren't we lucky?
The store, which is located at 464 Chapel Street, South Yarra, is the first company-owned stand-alone West Elm store to open outside North America. Housed within a refurbished two-storey heritage building, the store will have 744 square metres of retail space, including a West Elm Market coffee shop on the ground floor.
This new store follows recent openings of four Williams-Sonoma Inc stores – West Elm, Williams-Sonoma, Pottery Barn and Pottery Barn Kids - in Sydney's Bondi Junction in May, and precedes the opening of the first West Elm European store scheduled to open in London in fall 2013. Aren't we lucky?
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